There is no argument about the fact that India is critical for any country serious about its internationalization agenda. We have spent more than 12 years sending students to Australia, NZ, Canada, UK, USA and Europe. When we started in the industry, a well-run, credible agent was the panacea for all recruitment woes. But now we have heard stakeholders talking of agents being part of the problem. Now managing the agent net work and identifying problems locally regarding agents and addressing it, is a matter of utmost importance. Ensuring that your agent has credibility in the market is a must. Your brand association with a tarnished agency can have a spillover effect, tarnishing your institution as well. As a local partner we will be able to identify the right agents and engage in continued assessment of the agent not only in performance, but in ethical practices and market perception about the agent. Staff attrition is a huge issue in the sector.

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